The Bingo Benevolence

02.04.09

Bingo is no longer just a game for old women. It is a fast-growing cult that promises to become a full-fledged ethos of living.  The latest addition to the burgeoning Bingo bandwagon of causes, celebrities and events is the BingObama craze.

If the run-up to the US elections saw the gambling habits of John McCain and Barack Obama being analyzed in minutiae, post elections, it is the Bingo Obama game that has everyone spellbound. I was in Washington last week, watching the inauguration and was puzzled to see my extended family (grandpa, cousins, uncles, aunts, nieces and nephews) settling down enthusiastically with Bingo cards when the President began his speech.  I later gathered that some enterprising soul had put together probable words that would come up in the speech, as a Bingo game!

Now this was one presidential speech that had people hanging on to every word!
While I am no great Bingo fan myself –I prefer Craps –like McCain does-the incident prompted me to go online and check out Bingo. I was in for a bigger surprise. I found dozens of Obama Bingo game variations, including a Mrs Obama’s Online Bingo.  Launched by Kezia Obama, President Obama’s step-mother has launched this game to raise money for the Sue Ryder Care Foundation in UK which helps people suffering from Parkinson’s Disease, Alzheimer’s and Multiple Sclerosis.
Ever since, I have been on the Bingo trail and am simply astounded to see what the game has achieved in terms of philanthropy.  Most celebrities when invited to do ball calling, donate the proceeds to a charity.  UK pop star Robbie Williams whose music video shows him playing the game with Splash actress Daryl Hannah, has done his bit for breast cancer through the Bingo game.  In fact, as the proceeds of the game was meant for the UK Charity, Breakthrough Breast Cancer –players even screamed “Bingo Breakthrough!”
Hollywood stars, Michael Douglas, Russel Crowe, and Catherine Zeta-Jones are all self-proclaimed Bingo aficionados and unwittingly serve as brand ambassadors of the game.  Others in Bingo Hall of Fame are the Queen of England, Prince Williams and former US President, Bill Clinton.

What is surprising is that sports stars spare time to play Bingo as well.  Professional golfer Phil Mickelson has hosted many a Bingo event, while defender of the Middleborough Football Club, David Wheater enjoys the game with his girlfriend. Bingo’s acceptance as a sport is best reflected in former Formula One driver Damon Hill’s words: : “I’m addicted to adrenaline, that’s why I love it. It’s a bit like racing a Grand Prix car.”

Suddenly, Bingo is a billion dollar buzzword.

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55 Responses to “The Bingo Benevolence”

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    Damon Hill…

    Bingo is no longer just a game for old women. It is a fast-growing cult that promises to become a fu [...]…

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